Uses And Gratification

Uses and Gratification Theory and the triumph of YouTube Comm3490 Uses and Gratification Theory and the mastery of YouTube Over the past few years user-generated media like YouTube, Blogster, and Wikipedia has freehand trem barricadeously. According to Shoa (2009), user-generated media refers to the new media whose content is made publicly functional over the earnings, reflects a certain amount of creative effort, and is created outback(a) of skipper routines and practice. These types of websites allow great deal access to blogs, picture- manduction, wikis, video sharing, well-off networking, and much much. User-generated media has grown so quickly because it allows users to have short letter down and is relatively easy to use. YouTube, a video sharing website on which users can deal out and view videos was only started cinque years ago and is now the fourth site on the internet and has over 100 million visitors a month (Clean overthrow Media 2009). Due to its extreme popularity and my lack of experience with it, I chose it for the interactional media project. Over the two weeks that I spent dedicating rough of my online duration to YouTube, I found myself spending more and more era each time I visited the site. In fact, towards the end of the resist week I was accuse by a confrere of becoming addicted to YouTube.

Thankfully, although my addiction is new, I am non alone. Seventy-seven percent of users coming to YouTube come intending to watch 1 video, but end up watching several (Clean cut Media 2009). What I found to be most impressive to the highest degree YouTube was the number and the variety of videos available to users. Every minute in that respect i! s fifteen hours of video uploaded to the site (Clean Cut Media 2009), and in that location is nearly nothing that cannot be found. It can be used for information, education, entertainment, societal networking, and campaigning to name a few. What is unique nearly YouTube is that it allows people to be both a consumer and supplier. Users can share opinions and the content...If you regard to get a full essay, order it on our website: OrderEssay.net

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