song

1.As a consumer ingathering, how would Song Airlines be classified? uphold your classification. As a consumer product, Song Airlines would be classified as a Low Cost Airline. Before Song began usefulness on April 15, 2003 as a low-cost Delta brand, the airline employed in a long-term branding strategy that place a particular strata of hip, style-conscious professional women as their target market. Songs design was to abut not only their consumers travel needs but well-disposed needs also. Portions of this branding emergence are put pour down in the 2004 Frontline [2] episode The Persuaders [3] and in the episodes additional materials[4]. The branding edge was headed by Andy Spade and has been referred to as an example of corporate kitchen-gardening taken too far, similar to Mary Kay Cosmetics.. 2.Describe the product life cycle of Song Airlines. 3..Market introduction stage 4.I:* be are high low cost air flight 5.II:* disinclined sales volumes to start star ted with a fleet of 48 6. triple:* little or no competitor - competitive manufacturers picket for acceptance/segment growth losses 7.IV:* demand has to be created demand for low cost air flight to affection and soul the war with United and American 8.V:* Song brighten oneself to be prompted to try the product 9.________________________________________ 10.2.Growth stage 11.

________________________________________ 12.I:* costs bring down payable to economies of scale 13.II:* sales volume annexs significantly 14. track:* profitability begins to rise 15.IV:* public awareness increases 16.V:* competition begins to increase with a few new players in establishing market 1 7.VI:* increase competition leads to price d! ecreases 18.________________________________________ 19.3.Mature stage 20.________________________________________ 21.I:* Costs are bring down as a result of production volumes increasing and have intercourse arch effects 22.II:* sales volume peaks and market chroma is reached 23.III:* increase in competitors entering the...If you want to get a full essay, order it on our website: OrderEssay.net

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