Marketing Plan

A. How well did we do? proctor and redirect examination market performance. I. financial and forecasts In the starting signal year, kernel revenue for the sextuplet-star Sofitel Metropol capital of Vietnam hotel is ensure at $60 million. It establish on sales of 110,000 units at average wholesale price $500/night and $5 million of other service much(prenominal) as restaurant, bar, remedy hotel and relaxation, weddings, meetings or events. We predict that in the first sextette months, the touchstone of entourage which the customers will platter is 50,000 units and the revenue we get from it is $25 million and $2million from other service. For the following period ( following six months), amount of property we contract increases by $33 million, includes $30 million of booking 60,000 rooms and $3 million from others. To recognize the marketing plan, the hotel has to set up budgets for each activities. The total bugets which Sofitel Metropol capital of Vietnam invests is $30 million. If the mount of money is not enough for the hotel to go for the plan, it should borrow money from the bank. Our first year marketing budgets posit training staffs, electricity, water, Internet, up facilities, recompense for employees, services, advertising, customer-service.

Kinds of expenses| Budgets ($ million)| | The first six months| The remnant six months| * Electricity, water, gas, Internet * teach stark naked employees * Salary for dickens hundred employees * Buying new facilities * Building cinema and improving floor * Customers service such as providing map, taxi, phone, tickets * Marketing inquiry * denote includes: Internet advertising, powder store advertising, television advertising * cosmos coitus * Events| 2.8112.52.10.151.45223| 1.41.21.320.11.21.61.52| Total budgets| $18 | $12| II. Measures to monitor and review marketing performance When Sofitel Metropol hotel urgencys to become a luxury six-star hotel, it has to deal with many difficulties. As a result, the hotel moldiness have measures and procedures in topographic point for addressing...If you want to get a full essay, order it on our website: Orderessay

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