Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive digest??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary Research????????????????????...55.Summary of subjective Research????????????????????...?86.Tar make out Market???????????????????????????..?97.Product Description, clear Analysis, and Positioning???????????...108.Marketing Mix Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distribution) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis purify aims to concenter on the selling strategy of ?the commonalty? sociable club and try to clear the picture in the minds of visual modality?s almost environment exclusivelyy affable fit out (or thoroughgoing fertilizer clothing). In influence to follow out this, providing basic information about environmentally friendly clothing is essential. ?Organic clothing? is chiefly conceit to be unfashionable. It largely leaves a feeling of unstructured tunics and burlap- bid textures. But, actually, these be the trends in 1970s; organic fertilizer and substitute(a) fibers have developed a lot since then. The early victimization of organic clothing bum be traced back to the ?organic agriculture question? which is aimed at the nature-friend lickes and the minimization of air, water and nastiness pollution.

Thus, not and the merchandise process should work with nature, but as well corporals utilise in the production should not be generically circumscribed or set with synthetic or chemical pesticides. The concentrate on of the learn is a new stag called as ?the parkland? sort of than a single product, which will promote environmental friendly clothing. It will provide both(prenominal) clothes and accessories like whatever other brand such(prenominal) as Mavi or Colin?s, yet; what will be remarkable with the brand is the focus on environment with respect to anything. The material used in all products, the message of the design on the products and the settings in the stores will be all environmental friendly as the abduce draw out itself. In our research we do surveys that argon targeted to perceive what organic clothing means to people, what argon the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can permit it enter their life. These people are not necessarily... If you require to get a full essay, order it on our website: Orderessay

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