Makteting

[pic] 4 YEAR BA (HONOURS) IN HOTEL MANAGEMENT HOSPITALITY merchandising & CONSUMER BEHAVIOUR HM 02 / 11 faculty enchiridion 2009-2010 module Tutor: S. P. Rath Email sibaprasad.rath@tajhotels.com sp.rath@ihma.ac.

in faculty Code HM 02 / 11 faculty Title cordial reception sell & Consumer Behaviour School/s mixed in delivery ground of Hotel Management- Aurangabad Name of Course(s) BA (Hons) in Hotel Management faculty Leader Siba Prasad Rath mending Dr Rafiq Zakaria Campus, Aurangabad Module Type Hospitality Core Credit Rating 20 Credits Module Level I - Intermediate Learning Methods Lectures: 48 hours allege learning 152 hours Pre-requisite/s None Recommended foregoing Study None Co-requisite/s None victor Body Requirements None Module razing None Barred combination None Module Synopsis The purpose of this module is to show the student with the knowledge and skills to take aim, manage, apply and monitor the merchandise strategies inwardly a tourism and cordial reception operation. Participants will base their plans on relevant internal and outdoor(a) marketing issues with regard for enterprise constraints. The route highlights the need for managers to cyclorama the character of marketing as a vital managerial concern. A marketing perspective is construct on an in-depth brain of guest desires and decision processes and this module draws upon concepts from psychology, sociology and anthropology to develop an understanding of how and wherefore consumers and organisations...If you indirect request to get a undecomposed essay, order it on our website: Orderessay

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